A Ford-backed 0–1 startup bringing a new vehicle security product to market — hardware and software, built from scratch. My role spanned the full design lifecycle: taking a hardware prototype and early software concept through research, ideation, prototyping, and validation, then delivering engineer-ready high-fidelity flows alongside a design system built from the ground up.

Canopy didn't have a design system, so I built one. Structured around atomic design — atoms, molecules, organisms, templates, and pages — it also encompassed brand, content, imagery, and documentation, plus native component libraries for Apple, Google, and Microsoft. The system evolved continuously alongside the product; when screens were marked ready to build, engineers had a single source of truth to reference for every component.

Hydrogen has enormous potential — but realising it is complex. I joined a small, cross-disciplinary team with a clear brief: map the hydrogen value chain from extraction to consumption, identify every stakeholder at each stage, understand their jobs to be done, and surface the data needed to drive operational improvements and efficiencies.

Embedded with a data science team on a digital transformation project, I led design across two modules of their new SaaS platform — Performance Drivers and Revenue Premium. The engagement covered the full design lifecycle: research, workshops, and ideation through to MVP, visual design, user testing, iteration, and final engineering handoff.

This was a short booking at the end of the year to help in the generation of ideas for a new iOS App called Espresso. A rich, full-flavoured shot of daily global analysis from the editors of The Economist. This was predominantly a visual design role, with a focus on reusable components.

This was a 0-1 stage start up in the Health Tech space. Working directly with the company founder and a senior strategist, I was tasked with creating all of the software to pair with a suite of hardware devices, that enable the remote monitoring of elderly and vulnerable people in their own homes. The outcome was an iOS app for friends and family, and a web app for healthcare professionals.

goHenry provides prepaid debit cards for children, with dedicated apps for both kids and parents. I redesigned the onboarding experience, moving from a desktop-only, parent-led sign-up to a mobile-first flow that could be started by either a child or a parent, with seamless parent/guardian handoff. I also led the website redesign, applying updated brand guidelines to create a more cohesive and modern experience.

Bupa acquired Oasis Dental Care for £835m, inheriting 400+ clinics and 2m patients. Brought in as Lead Product Designer, I ran a hypothesis-driven sprint model — six prototypes in six weeks, each researched, designed, built, and tested in a single week. The result: a patient mobile app and dentist tablet app, working in concert across the full patient journey. Both were validated with real users and presented to the Bupa board as a live business case.

Marks & Spencer used to have a mobile site, a tablet site, a desktop site, and an in-store touch screen site. Each site had a different navigation, design, and user experience. I was tasked with reviewing all of the existing design and UX across all devices, then putting forward a new fully responsive proposal, incorporating a new brand guideline.

Burberry were looking replace their old website with a new one, and create an online store for the first time. I was hired to lead the visual design of this new website, while working closely with their internal UX lead and senior stakeholders.